Nancy O’Hare–Zika is the owner of Yellow Dog Creative, formally Swick Media Services, a Michigan based media company, that focuses on the marketing needs of companies in the PHCE industry.
Nancy spent 16 years working exclusively in the PHCE industry, both as the Marketing Director and General Manager of Swick Home Services of Marquette, Michigan and the past 7 years as the owner of Swick Media Services now named Yellow Dog Creative.
Simply put, this company was created out of necessity. They were tired of poor quality, low budget “spoof” television commercials, with dancing dogs and terrible jokes. This type of advertising did nothing to represent the company nor did it help them develop their “brand” as a hard working, honest, credible company. Because of this, they decided to create their own style of advertising, and… it worked!
They witnessed tremendous growth at Swick Home Services with the help of this form of marketing and set out to assist other PHCE companies achieve their media goals. They have worked with hundreds of companies, big and small, across the US and Canada with one goal in mind: MAKE. THE. PHONE. RING! Nancy is the married mom of three kids and a two golden retrievers, Boulder and Doppler, that occupy more time than the three kids put together. She enjoys traveling, fishing and gardening.
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