Matt Koop

Matt Koop


Matt Koop knows the home service industry and is dedicated to propelling it forward. As Vice President of Training and Implementation for The New Flat Rate, Matt coaches technicians along the path to reaching a 100 percent closing rate in an industry that is satisfied with an average of 68 percent. Koop’s career in home service began as an HVAC, plumbing, and electrical apprentice at the age of 15. Quickly rising in the ranks, he ran his own service truck for 10 years, pulling in annual revenues that were three-to-four times the industry average. Matt is considered an expert in geographically specific training and is now one of the most highly respected technician coaches in the nation. Today you will find him in service trucks, doing ride-a-longs with technicians working in the trenches, 20-plus weeks per year across the U.S. and Canada, as well as hosting 2-day training workshops where he coaches and trains from the stage. In 2015, Koop was recognized as one of the “Top 40, Under 40” in Air Conditioning, Heating & Refrigeration News. Outside of work, you’ll find Matt camping or enjoying time on the lake in his boat. His love for the outdoors comes from years in the woods as an Eagle Scout. A musician, Matt also enjoys playing bass guitar and the piano. Despite his business success, Matt considers his four children his greatest accomplishment. When not traveling and training, he enjoys coaching and watching them play sports.

Growing Your Company by Riding on Giants

Google, Amazon, and the Home warranty network spend billions of dollars on obtaining and keeping your customers’ interest every year. Stepping into the skilled service industry for them was just a matter of time. When you attend Matt’s discussion, we will unpackage the quick steps that you can take right now to ensure you’re in the right place at the right time. You can prosper in the Amazon, Google, and Home Warranty game by being prepared & understanding what they have, what they do not have, and what they want from you as service providers. Playing their game paired with the right tools will equip you for many wins to come.

All sessions by Matt Koop


11 Mar 2020
11:00 am - 11:45 am
Marbella-Las Palmas, Marseilles-Portofino, San Marino